by michail.palagaschwili Fri Jan 15, 2016 7:29 am
Here's my thought process for this question. Hope that it helps others and that it's correct for this question type (our experts can better assess it)
Paradox: Revenues from Denoma declined, but according to the retailers, revenues for Denoma products increased.
Goal: Find a reason, why Denoma's revenues declined, while retailers report increasing revenues for Denoma's products ?
A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period -->
1) We are interested in revenues and not in profits (revenue /=profit), so the increased costs are irrelevant.
2) If Denoma’s advertising spending was higher, then it's more likely that this actions would lead to rising revenues. (Doesn't help at all to resolve the paradox)
B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
This comparison is irrelevant.
C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
Correct answer as by POE.
D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
The argument is talking about increased retail revenues, so wrong.
E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
That would have impact on the profits, but we are interested in revenues + this means that retailers have sold all Denoma's products.